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Fords Kinetic Design
kinet’ic Design’: adj. n. Visualising dynamic driving characteristics through external and internal design elements.

In 2004, Martin Smith, the Executive Design Director for Ford of Europe, was challenged with the task of forming a new design language for Ford. This was a defining moment in Ford’s recent history, which resulted in a new design philosophy for the company – Ford kinetic Design was here to stay.

Ford Key-Free System
The Ford Key-Free System is a keyless entry system that lets you lock and unlock your car, without taking your key out of your pocket or bag. Sensors around the car detect the presence of the ‘passive key’ and activate the locking mechanism accordingly.

Once inside the car, starting the engine is just a matter of pushing the FordPower Starter Button.

Ford Power Starter Button
With the Ford Power starter Button, you no longer need to insert the key into the ignition to start the car. You simply push the Starter Button while holding the clutch down (or brake pedal on an automatic) and the engine fires into life.

Capless Fueling
Putting the wrong fuel in your tank can be an expensive and time-wasting mistake, which now can be avoided thanks to Ford Easy Fuel.

With Ford Easy Fuel, it’s almost impossible to put the wrong fuel in your car, simply because the wrong nozzle just won’t fit.

And because it’s a capless refuelling system, it means you’ll never have to handle dirty fuel caps again.

Park Assist
To help you park into small spaces, Park Assist uses ultrasonic sensors in your bumpers to measure your distance to the nearest objects. The sensors are located in either the rear, or both front and rear bumpers, and become active when you select reverse gear.

When the Park Assist sensors detect an object, you’ll hear a series of beeps. The closer you get to the object, the faster they repeat until, at 30 cm, they turn into a continuous tone.